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Return on Investment (ROI) Calculator – Forbes Advisor – Forbes Advisor

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John Schmidt is the Assistant Assigning Editor for investing and retirement. Before joining Forbes Advisor, John was a senior writer at Acorns and editor at market research group Corporate Insight. His work has appeared in CNBC + Acorns’s Grow, MarketWatch and The Financial Diet.

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John Schmidt

John Schmidt is the Assistant Assigning Editor for investing and retirement. Before joining Forbes Advisor, John was a senior writer at Acorns and editor at market research group Corporate Insight. His work has appeared in CNBC + Acorns’s Grow, MarketWatch and The Financial Diet.

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Editor

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Michael AdamsLead Editor, Investing

Michael Adams is lead editor, investing at Forbes Advisor. He's researched, written about and practiced investing for nearly two decades. As a writer, Michael has covered everything from stocks to cryptocurrency and ETFs for many of the world's major financial publications, including Kiplinger, U.S. News and World Report, The Motley Fool and more. Michael holds a master’s degree in philosophy from The New School for Social Research and an additional master's degree in Asian classics from St. John’s College.

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Reviewed

Michael Adams

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Michael AdamsLead Editor, Investing

Michael Adams is lead editor, investing at Forbes Advisor. He's researched, written about and practiced investing for nearly two decades. As a writer, Michael has covered everything from stocks to cryptocurrency and ETFs for many of the world's major financial publications, including Kiplinger, U.S. News and World Report, The Motley Fool and more. Michael holds a master’s degree in philosophy from The New School for Social Research and an additional master's degree in Asian classics from St. John’s College.

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Lead Editor, Investing

Reviewed

Updated: Jun 14, 2023, 11:30am

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.

Investing is a long game, measured in years. Understanding your return on investment (ROI) can help you achieve your goals. It all depends on your rate of return, your time horizon, taxes and a host of other factors. Use Forbes Advisor’s return on investment calculator to help plan your long-term investingstrategy.

© Forbes Media LLC. All Rights Reserved.

Information and interactive calculators are made available to you only as self-help tools for your independent use and are not intended to provide investment or tax advice. We cannot and do not guarantee their applicability or accuracy in regards to your individual circ*mstances. All examples are hypothetical and are for illustrative purposes. We encourage you to seek personalized advice from qualified professionals regarding all personal finance issues.

How to Use Our ROI Calculator

To get the most out of this ROI calculator, you’ll want to change the default inputs to reflect your financial situation and goals. Here are a few tips for some of the more complex fields in the calculator.

Use a Realistic Inflation Rate

Inflation is how much prices rise across the economy, eroding the purchasing power of your dollars over time. When you invest, you’re probably doing so at least in part to beat inflation and earn returns that help you maintain and grow your wealth.

The 2.9% default figure on this calculator is actually a pretty good average inflation estimate, and you might consider leaving it. Between 1925 to 2020, the Consumer Price Index (CPI), a common measure of U.S. inflation, rose 2.9% per year, on average. Just beware that some years see substantially more inflation, like 1980’s sky-high 13.5% rate.

Read more: Why Is Inflation Rising Right Now?

Input Your Income Tax Rate

This is the percentage of your income that goes to taxes each year. If you aren’t sure what tax bracket you’re in, you can find the federal guidelines here.

Keep in mind that for the sake of simplicity, this calculator assumes that you cash out your gains each year, creating taxable events that you must pay out at your current income tax rate.
Most investors, however, are investing for the long term and won’t realize these gains every year. This allows them to benefit from lower long-term capital gains tax rates when they hold their investments for at least a year.

Consider Adjusting Your Contributions for Inflation

To keep the effective value of your contribution consistent across the years, you may want to check the “Inflation Adjustment” box.

This will update your annual contributions to keep track with rising inflation, and it may help you paint a more realistic picture of your future investment’s worth. It’s also a valuable reminder that your investment contribution rate shouldn’t be static—you should revisit it each year to make sure you’re putting away enough to meet your goals.

Look at the Calculator Values after Inflation

Whatever your investment goal might be, you probably know the cost of the thing today. But you might be less familiar with how much your goal may cost you after years or decades of inflation.

That’s why it’s helpful to check the “Show Values After Inflation” box. This will show you if by your end date you would have enough purchasing power to accomplish your goal based on today’s prices. If the answer is no, you may want to adjust your contribution rate.

Compare Simple vs Compound Interest

Compound interest is the engine that powers your investment returns over time. With compound interest, the amount you earn each year grows can be reinvested in your account to help you earn more.

Here’s how that can work: Say you have $1,000 to invest and you expect to earn 10% returns on it each year. The first year you earn $100. But the next year you earn $110, to reflect your investment account’s new base balance of $1,100. Over 10 years, you’d accrue almost $2,600.

Simple interest is different. With simple interest, your returns are always based on the starting balance of your account. This is essentially assuming you took out your profits every year and spent them, which you might do under certain circ*mstances, like if you were investing for income in retirement. Otherwise, you’ll probably want to avoid this situation as it can drastically undercut your returns.

Continuing the example from above, with simple interest, you’d wind up with about $600 less than if you invested with compound interest after 10 years. That’s because every year, you’re earning the same $100 that you did the first year.

Positioning yourself to benefit from compound interest is why it’s important to leave your money alone once it’s invested.

What Is a Good ROI?

Good ROI can be a subjective measurement. Most investors want to at least beat inflation with their portfolio. However, in many cases, a good measure for ROI on stocks is if they are beating the broader stock market.

Since the S&P 500 is often used as a benchmark for the broader market, many investors hope to beat this index’s average annual return. The average annual return for the S&P 500, when adjusted for inflation, over the past five, 10 and 20 years is usually somewhere between 7.0% and 10.5%.

This means that if your portfolio is returning better than 10.5%, you have a good ROI.

Return on Investment Calculator FAQs

What is ROI?

ROI stands for return on investment. This number is used to determine the profitability of a given investment or basket of investments.

The goal of ROI is to determine the precise return of an investment given that investment’s cost.

How do you calculate ROI?

You can calculate ROI with the help of an investment calculator like the one we’ve provided above.

However, the general formula for ROI is the gain from the investment (GI) minus the cost of the investment (CI). Once this figure is determined, you divide it once again by the cost of the investment and multiply your answer by 100.

The formula can be written thus: [(GI-CI)/CI] x 100 = ROI.

How do I start investing?

To start investing, open a brokerage account or consider a robo-advisor. You’ll generally have to provide info like your name, age, address, Social Security number and income as well as connect a bank account. If you aren’t sure where to get started, check out our lists of the best brokerages and best investment apps.

How much money do I need to start investing?

Once upon a time, you needed a big bankroll to start investing. That’s no longer true, and nowadays you can start investing with as little as a few dollars. If you’re going to start with small amounts, you may be best served by a robo-advisor or investment app, though traditional brokerages like Charles Schwab and Fidelity now allow you to buy fractional shares of many stocks and exchange-traded funds (ETFs).

What goals should I invest for?

You can invest for pretty much any goal, from a home down payment to retirement. That said, experts recommend investing for longer-term goals to avoid having to withdraw your money when the market is experiencing any short-term dips. That’s a bigger risk if you invested to fund a goal you hoped to accomplish in less than three years.

Historically, the stock market has recovered from every downturn it’s experienced; it just may take it anywhere from a couple of months to a couple of years to recoup its losses. If you don’t have that time to wait, you’ll likely be better off with a high-yield savings account or certificate of deposit (CD).

What kind of investment account do I need?

There are different investment accounts that can help you save for different types of goals.

• If you’re saving for retirement, you’ll be best served by an individual retirement account (IRA) or a workplace retirement plan, like a 401(k).
• If your goal is to prepare for a child’s college education, you may want a 529 account.
• If you’re trying to save for a shorter-to-mid-term goal (or you just want to build wealth in general and you’ve already maxed out your retirement accounts), you might opt for a taxable investment account.

What should I invest in?

Financial advisors typically recommend people invest in low-cost, diversified investments, like index funds and ETFs. These provide exposure to hundreds (or thousands) of individual investments, which helps you avoid putting all of your financial eggs in one basket while benefiting from the historic returns of the U.S. stock market.

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Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circ*mstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.

Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners.

John Schmidt is the Assistant Assigning Editor for investing and retirement. Before joining Forbes Advisor, John was a senior writer at Acorns and editor at market research group Corporate Insight. His work has appeared in CNBC + Acorns’s Grow, MarketWatch and The Financial Diet.

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ROI Calculator (2024)

FAQs

Do ROI calculators work? ›

ROI calculators are especially valuable in the customer dialogue when the buyer's specific data is used and can create a highly engaging and personalized experience.

How do you calculate the ROI amount? ›

Here's the formula for calculating the annualized return on investment (ROI). It takes into account the compounding effect of interest. Annualized ROI = [(Total return/Initial Investment) ^ (1/Holding Period)] - 1.

What is the correct formula for calculating ROI? ›

Return on investment (ROI) is an approximate measure of an investment's profitability. ROI is calculated by subtracting the initial cost of the investment from its final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100.

How do you calculate ROI score? ›

Return on investment (ROI) is calculated by dividing the profit earned on an investment by the cost of that investment. For instance, an investment with a profit of $100 and a cost of $100 would have an ROI of 1, or 100% when expressed as a percentage.

Are investment calculators accurate? ›

They Are Not Perfect

No matter how impressive they appear, they cannot predict the future and they will not give results that are perfectly accurate 20 years from now. Rather, the good calculators and projections can help to determine if you are in the ballpark. They are approximately helpful.

What is a realistic ROI? ›

General ROI: A positive ROI is generally considered good, with a normal ROI of 5-7% often seen as a reasonable expectation. However, a strong general ROI is something greater than 10%.

How do you calculate real ROI? ›

Return on investment (ROI) measures how much money, or profit, is made on an investment as a percentage of the cost of that investment. To calculate the percentage ROI for a cash purchase, take the net profit or net gain on the investment and divide it by the original cost.

What is a good ROI for a business? ›

Common multiples for most small businesses are two to four times SDE. This equates to a 25% to 50% ROI. Common multiples for mid-sized businesses are three to six times EBITDA. This equates to a 16.6% to 33% ROI.

Is there an Excel formula for ROI? ›

Calculating ROI is simple, both on paper and in Excel. In Excel, you enter how much the investment made or lost and its initial cost in separate cells, then, in another cell, ask Excel to divide the two figures (=cellname/cellname) and give you a percentage.

What is the rule of thumb for ROI? ›

The rule of thumb for marketing ROI is typically a 5:1 ratio, with exceptional ROI being considered at around a 10:1 ratio. Anything below a 2:1 ratio is considered not profitable, as the costs to produce and distribute goods/services often mean organizations will break even with their spend and returns.

What is an example of ROI? ›

Consider someone who invested $90 into a business venture and spent an additional $10 researching the venture. The investor's total cost is $100. If the venture generated $300 in revenue but had $100 in personnel and regulatory costs, then net profits would be $200. ROI is $200 divided by $100 for a quotient of 2.

What is the formula for effective ROI? ›

The effective interest rate is calculated using a simple formula: {\displaystyle r=(1+i/n)^{n}-1.} In this formula, r represents the effective interest rate, i represents the stated interest rate, and n represents the number of compounding periods per year.

Is ROI a good measure? ›

It's exceptionally useful for measuring success over time and taking the guesswork out of making future business decisions. The ability to calculate return on investment is extremely valuable for any business, regardless of size or industry.

Is 20% ROI possible? ›

A 20% return is possible, but it's a pretty significant return, so you either need to take risks on volatile investments or spend more time invested in safer investments.

Is 80% ROI good? ›

Return on Investment (ROI)

This calculation works for any period, but there is a risk in evaluating long-term investment returns with ROI. That's because an ROI of 80% sounds impressive for a five-year investment but less impressive for a 35-year investment.

What is the rule of 72 in ROI? ›

The Rule of 72 is a calculation that estimates the number of years it takes to double your money at a specified rate of return. If, for example, your account earns 4 percent, divide 72 by 4 to get the number of years it will take for your money to double. In this case, 18 years.

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