For agencies, is insurance really recession-proof? (2024)

The economic landscape continues to be weird. Here are three ways independent agencies can weather the uncertainty.

By Doug Mohr | December 20, 2022 at 12:06 AM

For agencies, is insurance really recession-proof? (1) Over the past two years, many agencies have seen a surge in new business. Now retention is the name of the game. (Credit: Nuthawut/Adobe Stock)

The economy is top of mind for consumers and agencies as we close out the year. Many independent agents weathered past recessions (think 1981 and 2008) and may be heading into 2023 with the notion that insurance is "recession-proof." But today's economic circ*mstances differ from previous downturns — and the independent channel isn't immune.

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For agencies, is insurance really recession-proof? (2024)
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